Developed and executed a Pinterest content strategy for a destination wedding publication, driving engagement through curated boards and optimized pin scheduling.
Challenge
Destination I Do needed to expand its social reach beyond Instagram and Facebook to capture wedding planners researching destination venues on Pinterest.
Approach
Created a systematic pinning strategy using Tailwind Pin Scheduler, designing custom pin graphics and writing keyword-rich descriptions targeting destination wedding searches. Curated thematic boards organized by destination, season, and wedding style.
Results
- Published 100+ optimized pins over a 4-month period, averaging 15+ pins per week
- Grew Pinterest monthly impressions by an estimated 40-60% through keyword-rich descriptions and Tailwind scheduling
- Curated 15+ thematic boards organized by destination, season, and wedding style, driving referral traffic back to the publication’s site
Metrics
100+
Pins Created
15+
Boards Curated
15+
Avg. Pins/Week
40–60%
Impression Growth
PinterestSocial MediaContent CurationWedding Industry
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