Blog

A first-person look at how Answer Engine Optimization reshaped the way I plan, write, and structure content for the Carbowitz consulting blog and beyond.

What the shift from executing assignments to leading strategy at Rune Gate Co actually looks like, and the mindset changes that made it possible.

A practical guide to building content calendars that hold up under real deadlines, drawn from my experience managing multi-platform schedules at Visit Phoenix and Rune Gate Co.

How I turned single pieces of content into multi-platform assets at Destination I Do and Visit Phoenix, with a workflow you can replicate for your own channels.

Lessons from producing video content for the Tolleson Union High School District, where authentic storytelling proved more effective than polished production.

How I adapted social media tactics when Instagram, TikTok, and YouTube all shifted their algorithms in the same quarter, and what it taught me about platform resilience.

A step-by-step breakdown of the Pinterest approach I used at Destination I Do, from keyword research to pin scheduling and board curation.

Lessons from writing SEO-optimized articles for a destination wedding magazine, where ranking for the right keywords required balancing search intent with editorial voice.

Reflections on growing a destination marketing account by nearly 10,000 followers in a single summer, and the platform-specific tactics that made it possible.

What it took to produce the "Graduate And..." video series across five high schools during graduation season, from pre-production planning to final edits in Adobe Premiere Pro.

A honest look at what I gained from three very different marketing internships and how each one shaped the career path I am building today.