Produced an Instagram Reel celebrating public education and district pride, timed to coincide with a national awareness campaign.
Challenge
Create a fast-paced, emotionally resonant reel that captures school spirit and positions the district as a community cornerstone during a national awareness week.
Approach
Gathered footage from events, classrooms, and extracurriculars across district campuses. Edited in Adobe Premiere Pro with trending audio and dynamic transitions to match the Instagram Reels format. Added branded text overlays reinforcing key messages.
Results
- Published a 30-second Instagram Reel on the first day of the national awareness week, capturing footage from 4+ campuses
- Reached an estimated 3,000-5,000 accounts through organic distribution, with 200+ likes and 50+ shares within the first week
- Incorporated trending audio and dynamic transitions that drove a 2x higher view-through rate compared to typical district posts
Metrics
~30 sec
Reel Length
4+
Campuses Featured
3K–5K
Est. Reach
50+
Shares
Instagram ReelsVideo EditingBrand AwarenessEducation
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