Class/concept project. Developed a concept Instagram advertisement for Baggu featuring their Keropi collaboration, showcasing product styling and brand-aligned creative direction.
Challenge
Create a visually appealing ad concept that highlights a licensed character collaboration while staying true to the minimalist aesthetic Baggu is known for.
Approach
Styled and photographed the Keropi product line with a clean, playful composition. Designed ad copy that speaks to the collector and character merchandise audience while maintaining brand voice.
Results
- Concept/spec work: Produced 1 polished, ad-ready Instagram creative with product styling, photography, and copy in a 2-week sprint
- Developed 3 mood board variations before selecting the final direction, balancing Keropi’s playful character appeal with Baggu’s minimalist aesthetic
- Demonstrated end-to-end art direction capability from concept brief through final deliverable
Metrics
Concept/Spec
Project Type
1 ad creative
Final Deliverables
3
Mood Boards
2 weeks
Timeline
Instagram AdsArt DirectionProduct StylingFashion
Interested in results like these?
I would love to discuss how I can help with your next project.
Get in touch →