Conceptualized and designed a promotional Instagram campaign for a local coffee brand, combining vibrant visuals with compelling copy to drive birthday sale conversions.
Challenge
Sonoran Bean Coffee wanted to celebrate their anniversary with a promotional campaign that would drive foot traffic and online orders during a limited-time sale window.
Approach
Designed eye-catching Instagram post and story assets featuring bold typography and the brand color palette. Wrote punchy copy emphasizing urgency and the celebratory theme. Coordinated posting schedule for maximum reach.
Results
- Designed 6 coordinated Instagram assets (3 feed posts, 3 story frames) for a 48-hour birthday sale window
- Generated an estimated 1,500-3,000 impressions across feed and stories during the promotional period
- Boosted profile engagement rate by an estimated 15-25% compared to the brand’s typical weekly average
Metrics
6
Assets Created
48 hrs
Campaign Duration
1.5K–3K
Est. Impressions
15–25%
Engagement Lift
InstagramGraphic DesignPromotionsFood & Beverage
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