Led social media growth strategy for Phoenix’s destination marketing organization, increasing combined following by nearly 10,000 across Instagram, TikTok, and YouTube in a single summer.
Challenge
Visit Phoenix needed to expand its social media presence and drive awareness of Phoenix as a travel destination through engaging, platform-native content.
Approach
Planned, scheduled, and published content optimized for reach across Instagram, TikTok, and YouTube. Created and edited short-form videos spotlighting local businesses, events, and destinations. Tailored content formats to each platform’s algorithm and audience behavior.
Results
- Grew combined social following by nearly 10,000 in 4 months
- Created short-form video content spotlighting local businesses and destinations
- Published platform-optimized content across Instagram, TikTok, and YouTube
Metrics
~10,000
Follower Growth
4 months
Duration
3
Platforms
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